The Embassy of the Kingdom of Lesotho took part in the Swedish International Tourism and Travel Trade Fair, TUR 2013, in Gothenburg on the 20-24 March 2013. The Fair, which is held annually, is aimed at providing a platform for countries and companies in the tourism industry to promote themselves and to market their products in a quest to attract the Swedish travelers. The Fair also gives the exhibitors the opportunity to forge trade partnerships through its match-making service.
According to the organizers of the Show, more than 90 countries were represented in this year’s Fair. The event also attracted over 30, 000 thousand visitors from all over Sweden and abroad. This was the second time the Embassy participated in the Swedish International Tourism and Travel Trade Fair. In 2012 the Lesotho Embassy participated in a similar Fair in Norway. More information on Travel to Lesotho is available here.
28 March, 2013